Tips for Photographing Events

By Sara Kempner

Event photography can cover a wide range of possible scenarios. From corporate events to weddings to sports, each genre is unique.

That being said, I’ve worked a diverse range of events and I’ve found that there’s a lot of overlap in terms of how to effectively photograph them. Below are a few tips should you ever find yourself photographing an event

Photo by Sara Kempner

1.Set expectations with your client before hand

Be clear about what they are hoping to get in terms of deliverables. Ask questions about the location, number of participants and length of event. What will these photos be used for? Are their crucial moments or key people that need to be prioritized in the day? Get as much information as possible, communication is key!

2.Do your research about the event/company

Look to see what type of images they use on their website and social media. If it’s an annual event, look back to see the images from previous years.

3.Dress appropriately for the event

Stick to neutral colours (generally) and wear comfortable shoes. Be prepared to be on your feet for hours.

4.Have your gear organized and ready

Charge your batteries, clear off your memory cards and make sure to test any lights you might be using beforehand. 

5.Show up early and get the lay of the land

What is the light doing? Where are the good backgrounds? This is also a good time to check in with the person who hired you, especially if you haven’t met them in person before. 

6.Know the timeline of the event

Where do you need to be and when? Have a plan for how you’re going to attack the day and create your own shot list. Scout the location first if possible.

7.Get in on the action!

Don’t be afraid to get close, without getting in the way. It can sometimes feel awkward to insert yourself into a group of people you don’t know, but that’s what you’ve been hired to do.

8 .Treat each event like a documentary photo project

Imagine putting together a photo book of the event. Tell the story from start to finish.

9.When photographing, aim to capture emotion

Try to anticipate where this will happen and aim to capture candid emotions and reactions.

10.Before you leave, check in with your person of contact

I try to keep it short and sweet by congratulating them on a successful day and asking if there’s anything else they need from me before I leave.

Sara Kempner is a freelance photographer based on Vancouver Island, B.C.

This article was originally written for our private OFFBEAT Community. Join us!