You have a passion for photography, but when it comes to monetizing
your images, you’re not sure where to start or where to go next. 

This course is for you. 

OFFBEAT Members save $50 on course price!
Check our Partner Deals for details.

*Course price $225 USD, depending on exchange rates

featuring

VIKTORIA HAACK, DAVE BROSHA, LANNY MANN,
ERIKA JENSEN-MANN, JOHN E. MARRIOTT, and PAUL ZIZKA


BUSINESS OF PHOTOGRAPHY:
MAIN TOPICS COVERED

OPERATIONS AND ADMINISTRATION
MARKETING
INCOME GENERATION
CLIENT RELATIONS
CREATIVITY + WORK LIFE

see full curriculum below


“The Business of Photography is a game-changer, providing easy-to-understand lessons, by world-renowned photographers, in a format that is simple to follow, but powerful in the quality of information shared. The lesson plans work through all the bare-bones of setting up a successful photography business and the honest stories, tips, advice, and guidance provided by the instructors make it even more motivating and accessible. This course is a must for any photographer that is looking to push themselves to be a more successful creative!​”

– Joel Robison, Conceptual Photographer @joelrobison


IN NUMBERS

FULL MODULE LIST

Operations + Administration

Do I Really Need a Business Plan?
Backend Administration and Recommended Tools
Money Management: Budgeting, Invoicing,
and Bookkeeping
Help! Outsourcing and Hiring
Operations/Admin Roundtable

Marketing

Building Your Personal Brand
Social Media: Growing and Maintaining
a Following (Part 1)
Social Media: Growing and Maintaining
a Following (Part 2)
Your Portfolio and What To Put In It
Inbox Insights: Building a Newsletter List
Marketing Roundtable

Income Generation

Income Diversification
Proper Alignment: Securing Sponsorship
Passing on Your Knowledge: Teaching and Workshops
The Retail Game: Product Development
and Where to Sell
Printing: The Where To and How To
Working with Stock + Agencies
Set It and Forget It: Passive Income
Coffee Table Goodness: Publishing Books
Working with Magazines
Income Roundtable

Client Relations

How Much Should I Charge?
Setting Expectations and Dealing with Clients
How to Land Commercial Work
Portraiture: How to Build a Client Base
Setting Yourself Apart in the Wedding Industry
How to Keep Your Clients Happy
Client Relations Roundtable

Creativity + Work/Life

Staying Creative and Motivated
Your Work Recognized: Awards
and Photo Competitions
Time Management + The Work/Life/Family Balance
How to Stay Relevant
The Trap of Comparison
Mentoring and Being Mentored
Creativity + Work/Life Roundtable

Bonus “Ask a Mentor”

These drip into the program
30 days after sign-up.

What was the biggest mistake you made when
starting your business?
What is your #1 tip for starting
a business?
What challenges do you face with
your business?
What mistakes did you make when
monetizing your photography?

Bonus Roundtables

These drip into the program
30 days after sign-up.

Power of Community & Equality
Talent vs. Luck vs. Hardwork
Let’s Talk About Competition
Critiquing Your Own Business
Business Ethics
A Photographer’s Skillset –
What do you need to make it?

PLUS

helpful tools, book recommendations, resources
and downloads compiled by our team of mentors to
help you grow your business.

Learn more about the Business of Photography, our mentors, and modules at businessofphotography.ca.

OFFBEAT Members save $50 on course price!
Check our Partner Deals for details.